Google Places How To Get To The Top
To be on the very first page of Google, and at the top of the list is one of highest prestige any business in any industry should aspire to obtain. Although the title and placement is rewarding the steps to attain that position is very tedious, time consuming, and intellectually demanding. Initially the process may take anywhere from 30 days to a year.
Ultimately a few basic key factors that contribute to ascension include a
'Owner Verified' Google Places listing, listing category relationship, consistent internet information/history or NAP (Name, Address, Phone Number), website footer with matching address and area code phone number, business locality to centroid (city/town), 3rd party reviews from other social media platforms such as Google, Yelp, Foursquare and other customer review sites. Other contributing factors include business relevance and inbound links to your website. These are the basics.
The most time consuming part of optimizing your local listing is the updating and organization of your citations. Countless hours scouring the internet searching for incorrect data and required updates can become extrememly time consuming. As with any campaign organization is everything. So keep detailed records of the directories you updated and when finished you should submit your business listing to the major gateways which serve your business data to the hundreds of local search directories.
Here is a list of the major data gateways:
Although these are just the basics there are other key factor's which influence higher placement. Such as having a well structured website with local key references in your Meta Title/Description and website footer play an important role in your overall ranking. Citation managment where you list your business categorically and in proper order to generate diverse citation depth and citation URL structure will also help.
If you would like to know more on how to advance your Google Places listing, feel free to give us a call about some of the other services we offer, that are vital for your business's success in the following years to come!